Media Buying

One of the most expensive line items on your marketing budget is media, and a critical component in the advertising campaign. Purchased correctly, media is the essential element that successfully delivers your message and branding. This is why Ward Associates puts so much emphasis on this service. We place media as if the dollars were coming out of our own pocket. Our media department has over 50 years experience in major broadcast media markets throughout California, placing millions of dollars over the years. We have experience in pre planning, negotiating, placement and post analysis. We analyze a combination of factors, including reach and frequency levels, cost efficiencies, and station and programming environments. Our goal is to reach and influence the greatest number of qualified prospects within the designated budget.

Ward Associates also offers complete local, state and international print and outdoor buying services in newspapers, consumer magazines, billboards, transit, and trade publications.

Our media strategy also involves accessing psychographic information about our target group to determine the beliefs, attitudes and values of our audience. This enables our media team to better match the right medium to the right prospects. It also benefits clients by minimizing waste and maximizing budget efficiency.